Successfully implement seasonal sales campaigns with Scan and Go

Seasonal sales campaigns such as Black Friday, Cyber Week or Summer Sales offer enormous opportunities to increase sales potential and activate customers in a targeted manner. With BEEP! Scan and Go app integrate Self Checkout directly into your action planning and create a fast, mobile shopping experience without queues. This makes every special sale an efficient, data-based success format.

Use special prices and bundle offers in a targeted manner

Flexible price management forms the basis for successful promotions. Create time-limited discount codes directly in the cash register system and link them to clearly defined terms. In practice, this means full control over price scales and automatic deactivation after the campaign has ended.

Strategically design bundle deals

Combine bestsellers with promotional items to create attractive packages, such as “2 for 1” or “Family Bundle.” Different target groups can be addressed through segmented offers, such as a “student special” or a “weekend gourmet package.” Through simple A/B testing, you can compare which bundles achieve the highest conversion rate and which price points perform best.

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Using marketing channels effectively

Omnichannel communication

Rely on cross-channel visibility. A personalized newsletter with exclusive Scan and Go offers increases the repurchase rate. Social media teasers with a clear reference to the mobile checkout attract attention among the relevant target group.

Use push notifications in a targeted manner

Send timed app notifications, for example in the morning at the start of the campaign or just before closing time. Retargeting measures, such as exclusive discount coupons for the first 100 purchases, also increase app usage during the promotional phase.

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Measure and optimize success

KPI monitoring

Compare transaction figures during the promotional period with those in regular operations. Analyze average shopping cart values and bundle conversion rates to better understand buying behavior.

Qualitative feedback

Collect Net Promoter Scores (NPS) specifically for seasonal promotions and use the results to refine product placement and communication style. The result is a reliable data basis for the next campaign.

Continuous optimization

Evaluate the most successful bundles and discount levels after each promotion. Adjust push timings, pricing strategies, and communication frequency based on the collected data. In this way, you increase the efficiency and impact of every new sales phase.

Conclusion and next step

With BEEP! Scan and Go make seasonal sales campaigns efficient, scalable and measurably successful. The system is quick to set up, can be seamlessly integrated into existing processes and can be applied on the go. In this way, you not only increase sales, but also create a modern shopping experience that inspires customers.

Request a quote now and your next action with BEEP! plan.