Marketing for your Scan and Go offering: five practical tips

Successful marketing ensures that customers immediately recognize the benefits of BEEP! Scan and Go app offers. With targeted measures, you can make your self-checkout visible and motivate you to try it out. The following five tips show you how to effectively communicate your Scan and Go offering.

Highlight benefits clearly and comprehensibly

Formulate a concise core message such as “Pay quickly, get out easily.” Name specific benefits: no waiting in line, digital receipt in the app, familiar billing via your cash register system.
Visualize the benefits at the point of sale with large posters or displays. Use strong keywords such as “save time,” “pay without stress,” and “simply scan with your smartphone.” In practice, this means more attention during the journey and higher initial use.

Place informational material in a targeted manner

Place ceilings and floor signs clearly visible at the entrance, in the shelves and in the exit area.
Display compact flyers at the cash register or directly on the shelf. Explain the process in three easy steps: “Scan, pay, done.”
Add a QR code to BEEP! app or leads to short instructional videos. As a result, the inhibition threshold for first-time users is reduced.

Using digital channels effectively

Use short videos or stories on social media that show the Scan and Go process in real time. Hashtags such as #ScanAndGo, #BeepImStore and #SchnellBezahlt increase reach.
Inform regular customers via newsletter or SMS with a clear message: “Scan and pay via app from now on.”
Place a prominent banner on the home page of your website that links to the Scan and Go page and teases the “Scan Now” experience. This strengthens the fulfillment of search intent and improves opportunities for SERP features such as a concise snippet.

Set up actions and incentives intelligently

Start by offering a first-time user discount, for example 5 percent off a drink when paying with the app in the first week.
Increase usage with a competition in which every Scan and Go checkout counts as an entry.
Integrate your existing bonus program and award additional points for app payments. This increases return rates and promotes cross-selling.

Involve and safely train employees

Organize a short team briefing of around 10 minutes. Every employee should know how Scan and Go works and which information material is where.
Let the team go through the process themselves so that recommendations to customers are authentic.
Collect feedback from sales on an ongoing basis: Which questions arise, where is there a lack of orientation, where does an additional note help.

Practice checklist for your scan and go marketing

• Formulate and visually highlight benefits
• Place blankets, floor signs and flyers clearly visible
• Create social media posts and newsletters
• Plan first-time user promotions and bonus programs
• Conduct team briefing and short demo sessions

Start now

With clear messages, visible placement and appropriate incentives, BEEP! Scan and Go actively used. Implement the tips and turn attention into regular app checkouts.